Keon Davis holding a fresh juice inside the Smooth N Groove shop during the Good Morning America feature

Our Story

From a gym in Auburn to Good Morning America

Health is the new luxury — and we've been saying it since 2011.

It started with a kindergarten crayon hustle — selling what he had, to whoever wanted it, before he was old enough to spell entrepreneur. Years later, in a gym in Auburn, Alabama, that same instinct turned into a blender, a cooler, and a line of people who kept coming back.

The recipes came from his wife's father — a lifetime of smoothie-making passed across the family table — mixed with the California Raisins playfulness that made the whole thing feel like a party instead of a health lecture. That's why the menu is named after dances. You don't order a green smoothie here. You order a Running Man.

Keon Davis holding a fresh juice inside the Smooth N Groove shop during the Good Morning America feature
Good Morning America — Black Business of the Year, Aug 2022

"We don't sell smoothies. We sell the experience — and you just get a smoothie while you're here. We're like a modern-day Cheers, where everybody knows your name."

Keon Davis, Founder & CEO

Recognition

Press

  • Good Morning America — Black Business of the Year, Aug 2022 (Robin Roberts)
  • Black Enterprise — Aug 2015
  • Voyage ATL — Dec 2018

Awards

  • Good Morning America, 2022
  • National Elevator Pitch / National Urban League — multiple years
  • Black Enterprise Business of the Year, Atlanta 2022
  • Black Restaurant Week, 2020–2023

Television

  • FOX 5 — Aug 2022
  • CBS46 — Sep 2022
  • REVOLT Bet on Black — 2022
Smooth N Groove — Made With Love seal

Sipped by

Steve HarveyNick CannonTyler PerryMigosT.I.Cam Newton